May 28
Buying The Future
Having the right help on your side as a founder can be transformative in your journey.
5 min read
Craig Hewitt
Founder and CEO of Castos. Husband to a very wonderful wife, father to two amazing children, and in constant search for the extraordinary.
May 19
A Solo Founder's Guide to SaaS Lead Generation
As a solo founder running a SaaS business, I know firsthand how challenging it can be to juggle all the
6 min read
May 14
Taming the Endless Feature Requests with R.I.C.E. Scoring
As a founder, you’re constantly juggling a million things – keeping customers happy, managing the team, running sales & marketing,
3 min read
May 07
A Founder's Guide To Conferences
You know that feeling when you come back from a conference completely energized? You’ve got a pocket full of
3 min read
May 04
The New ABCs Of Sales
Something I often see with founders who are newer to sales is that they approach a sales call with only
3 min read
Apr 16
3 Common Founder Issues
I somewhat randomly tweeted this on Wednesday of this week:
And got a LOT of interest and response.
5 booked
4 min read
Apr 09
Engineering As Marketing
For the longest time I have been a staunch believer that Content Marketing is one of the best ways to
4 min read
Apr 01
Periodization In Startups
Don’t know if you knew this, but I used to be pretty into endurance sports. I’ve run 3
5 min read
Mar 25
Active vs. Passive Marketing
As founders, we all have our preferred way to grow a business.
It’s the old saying:
When you’re
4 min read
Mar 18
The MOCK Framework
I’ve been thinking a lot lately about how we reach our Ideal Customer Persona.
When I take a step
4 min read
Mar 02
Certainty and Uncertainty
Uncertainty is an uncomfortable position. But certainty is an absurd one.
Voltaire
We startup founders are strange beasts. We thrive
3 min read
Feb 24
Cheaper Than A CoFounder
Every founder knows that while this is the greatest ride of their professional life, it can be a lonely one.
4 min read