Mar 02
Certainty and Uncertainty
Uncertainty is an uncomfortable position. But certainty is an absurd one.
Voltaire
We startup founders are strange beasts. We thrive
3 min read
Craig Hewitt
Founder and CEO of Castos. Husband to a very wonderful wife, father to two amazing children, and in constant search for the extraordinary.
Feb 24
Cheaper Than A CoFounder
Every founder knows that while this is the greatest ride of their professional life, it can be a lonely one.
4 min read
Jan 29
The Ultimate SaaS Sales Script: Boost Your Conversions and Close More Deals
These days, having an effective SaaS sales script is essential for businesses looking to accelerate growth, and close more deals.
5 min read
Jan 26
The Rule of 40: A Comprehensive Guide to SaaS Value
The Rule of 40 is a widely used formula for evaluating the financial health and growth potential of SaaS (Software
7 min read
Jan 22
5 Key Sales Questions To Ask In Every Call
In the world of sales, there’s a common misconception that the best salespeople are the smoothest talkers, reminiscent of
3 min read
Sep 12
What your sales process says about your brand
It’s the worst feeling ever…
Sometimes I find a solution that I think will be perfect to solve my
4 min read
Sep 05
The Anatomy Of A Perfect Cold Email
Love it or hate it, Cold Email can be effective.
But most of us are terrible at creating interesting looking
5 min read
Aug 29
Avoiding The Success Trap
As I’ve scaled my business past the $1 million revenue milestone, it’s been easy to fall into conditioning
2 min read
Aug 22
The Great SEO Evolution: From Keywords to Entities
Put your marketing hat on, today we’re talking about the biggest trend in SEO: Entities.
If you’ve been
3 min read
Aug 16
Rebooting A Podcast
Podcasting is how this all began…
The reason many of you are reading this isn’t because I’m “Twitter
3 min read
Aug 01
Conflicting Opinions
I’m sure you’ve heard it… “Opinions are like ___, everyone has one”.
And it’s so true. Especially when
3 min read
Jul 24
10 Sales Rules I Live By
At heart, I’m a sales guy.
It is my background before starting this life as an online entrepreneur. For
6 min read