Jun 20
The Marketing Long Game
We recently planted our summer garden. And while I’m optimistic about a future with bountiful tomatoes, squash, and peppers,
2 min read
Craig Hewitt
Founder and CEO of Castos. Husband to a very wonderful wife, father to two amazing children, and in constant search for the extraordinary.
Jun 11
Recap: Castos 2023 Team Retreat
I’m sitting in the Athens airport heading home from our 2023 team retreat.
To be honest there are a
6 min read
Jun 06
Using Personality Tests To Drive Hiring Decisions
C’mon Craig, you’ve got to be kidding me. Personality tests are bogus, incomplete, and, at best, misleading.
And
2 min read
May 23
4 Reasons Why Your SaaS Needs A YouTube Channel
In today’s marketing landscape, every brand has the potential to be a media brand, and like podcasting, YouTube is
3 min read
May 16
Build Up, Then Branch Out
In some ways, it’s never been easier to start a thriving SaaS business.
But in others, it’s never
3 min read
May 09
Your Best Defense Against AI
An interesting thing is happening right now in online marketing circles.
While we’re all simultaneously thrilled at the prospect
2 min read
May 02
Kaizen Your Week
I’ve been writing a lot about schedule and prioritization lately because it’s been so top of mind in
5 min read
Apr 25
Founders: Delegate, Don't Document
One of the biggest levers we can pull as founders is the leverage of our time.
The playbook is: build
3 min read
Apr 18
My Content Creation Process
I am not naturally a very organized person. It usually takes some kind of forcing function to get me to
7 min read
Apr 11
Build Vs. Buy Attention
One question that I argue with myself about often is the merit of building a personal audience.
I’ve talked
3 min read
Mar 14
The Founder Time Paradox
Time is money. Time is our only non-renewable resource. Value your time at $1000/hour.
I’ve heard it all,
5 min read
Feb 21
How Can We Test It?
When everything is unknown, all that’s left is the certainty that everything must be tested.
For a long time,
2 min read