Feb 14
The Case For Fractional Marketing Teams
It’s the dream hire of many new startups: That one “full stack marketer” who can magically sweep in, ‘do
5 min read
Craig Hewitt
Founder and CEO of Castos. Husband to a very wonderful wife, father to two amazing children, and in constant search for the extraordinary.
Feb 06
Less Is More
Every time, it’s exactly the same.
Whether it’s my previous work life in corporate America working for a
2 min read
Jan 09
Effective Meeting Cadence For Small, Remote Teams
Castos has always been, and always will be, a totally remote and distributed company. At one point we had team
4 min read
Jan 01
Time Management For Founders
The one thing none of us can get more of: TIME.
There are only 24 hours in a day, 168
2 min read
Nov 21
Things To Consider Before Raising Money For Your Startup
I don’t think there’s been a single larger change in the indie SaaS landscape since I started 7
5 min read
Oct 17
Strong Body, Strong Mind
I know you thought this was all about entrepreneurship, SaaS, and building a business.
And it is. But these things
3 min read
Oct 06
Content Marketing 2.0: Beyond Blogging
When someone says “Content Marketing” what is the first thing that you think?
For many of us, we think Blogging.
4 min read
Sep 29
The Hidden Benefits Of OKRs
Our team at Castos has been “doing OKRs” for 6 quarters now.
In that time, our process has changed a
5 min read
Sep 25
Marketing or Sales Driven
I was at SaaStock in Dublin a few years ago and attended three talks in a row from prominent SaaS
2 min read
Mar 25
Implementing the EOS in a remote SaaS team
Ever since reading Traction by Gino Wickman I’ve been a sort of evangelist for the book and the Entrepreneurial
4 min read
May 21
Castos joins TinySeed
I’m excited to announce that Castos is joining 10 other awesome startups in the inaugural round of companies in
3 min read
Apr 21
Creating a SaaS Marketing Plan from Scratch
There is without a doubt no harder thing to do in business than to start an effective marketing plan. Especially
4 min read