May 21
How to Get a 50% Response Rate on your Cold Emails
You’ve got to be kidding me, right? Nobody gets resonse rates like that, and certainly not ones that are
1 min read
Craig Hewitt
Founder and CEO of Castos. Husband to a very wonderful wife, father to two amazing children, and in constant search for the extraordinary.
May 20
Why is email so important?
I love podcasting. I love listening to podcasts, I like making podcasts, and I like the business of making podcasts
2 min read
May 19
The Fear of Going All In
There is no doubt that specialization is the key to being successful, in any profession. Think about the people you
2 min read
May 18
Why Blog On Medium?
Ok, confession #1 of this article: I blog mostly from my iPhone.
This article is in fact being written from
3 min read
May 17
When you know it's time to outsource
Outsourcing is a fantastic tool that allows for exponential improvements in productivity for small businesses and entrepreneurs. It is truly
1 min read
May 16
The Business of Podcasting
Another podcast? You betcha. I’m really excited about this too. Not too often do you get the chance to
1 min read
May 15
A Tool I Need
Frustration is growing.
Technology is just amazing isn’t it? Never before have we had so many wonderful tools at
1 min read
May 14
Use The "One Thumb Rule" For a Better Content Experience
How the world is changing. The statistics around mobile media consumption is staggering. A Techcrunch article from last year estimates
1 min read
May 13
Does Your Business Suck?
We’ve all been there. Knee deep in a project we know has no future, and never did. How is
1 min read
May 12
To Learn How to Sell: Watch Meet Joe Black
Is this a blast from the past, or what? Do you remember the 1998 romantic drama with Brad Pitt, Anthony
2 min read
May 11
Reverse Engineering Your Future
There’s so much talk online about reverse engineering success. I love this concept, and in fact I have done
2 min read
May 10
My Choice For Outbound Sales Technology
Yesterday I ran through a thought I had about approaching cold email to prospective customers a little differently. All joking
2 min read