Apr 09
Engineering As Marketing
For the longest time I have been a staunch believer that Content Marketing is one of the best ways to
4 min read
Hi, I'm Craig Hewitt
I'm a Founder, Podcaster, and Coach to high performing founders
Here I share my thoughts around running a successful business, and enjoying the journey we're all on.
Drop in your email below to get my frameworks for installing a scalable and repeatable sales framework for your business.
Latest
Apr 01
Periodization In Startups
Don’t know if you knew this, but I used to be pretty into endurance sports. I’ve run 3
5 min read
Mar 25
Active vs. Passive Marketing
As founders, we all have our preferred way to grow a business.
It’s the old saying:
When you’re
4 min read
Mar 18
The MOCK Framework
I’ve been thinking a lot lately about how we reach our Ideal Customer Persona.
When I take a step
4 min read
Mar 02
Certainty and Uncertainty
Uncertainty is an uncomfortable position. But certainty is an absurd one.
Voltaire
We startup founders are strange beasts. We thrive
3 min read
Feb 24
Cheaper Than A CoFounder
Every founder knows that while this is the greatest ride of their professional life, it can be a lonely one.
4 min read
Jan 29
The Ultimate SaaS Sales Script: Boost Your Conversions and Close More Deals
These days, having an effective SaaS sales script is essential for businesses looking to accelerate growth, and close more deals.
5 min read
Jan 26
The Rule of 40: A Comprehensive Guide to SaaS Value
The Rule of 40 is a widely used formula for evaluating the financial health and growth potential of SaaS (Software
7 min read
Jan 22
5 Key Sales Questions To Ask In Every Call
In the world of sales, there’s a common misconception that the best salespeople are the smoothest talkers, reminiscent of
3 min read
Sep 12
What your sales process says about your brand
It’s the worst feeling ever…
Sometimes I find a solution that I think will be perfect to solve my
4 min read
Sep 05
The Anatomy Of A Perfect Cold Email
Love it or hate it, Cold Email can be effective.
But most of us are terrible at creating interesting looking
5 min read
Aug 29
Avoiding The Success Trap
As I’ve scaled my business past the $1 million revenue milestone, it’s been easy to fall into conditioning
2 min read