Craig Hewitt

Hi, I'm Craig Hewitt

I'm a Founder, Podcaster, and Coach to high performing founders

Here I share my thoughts around running a successful business, and enjoying the journey we're all on.

Drop in your email below to get my frameworks for installing a scalable and repeatable sales framework for your business.

Latest

Mar 25
Active vs. Passive Marketing

Active vs. Passive Marketing

As founders, we all have our preferred way to grow a business. It’s the old saying: When you’re
4 min read
Mar 18
The MOCK Framework

The MOCK Framework

I’ve been thinking a lot lately about how we reach our Ideal Customer Persona. When I take a step
4 min read
Mar 02
Certainty and Uncertainty

Certainty and Uncertainty

Uncertainty is an uncomfortable position. But certainty is an absurd one. Voltaire We startup founders are strange beasts. We thrive
3 min read
Feb 24
Cheaper Than A CoFounder

Cheaper Than A CoFounder

Every founder knows that while this is the greatest ride of their professional life, it can be a lonely one.
4 min read
Jan 29
The Ultimate SaaS Sales Script: Boost Your Conversions and Close More Deals

The Ultimate SaaS Sales Script: Boost Your Conversions and Close More Deals

These days, having an effective SaaS sales script is essential for businesses looking to accelerate growth, and close more deals.
5 min read
Jan 26
The Rule of 40: A Comprehensive Guide to SaaS Value

The Rule of 40: A Comprehensive Guide to SaaS Value

The Rule of 40 is a widely used formula for evaluating the financial health and growth potential of SaaS (Software
7 min read
Jan 22
5 Key Sales Questions To Ask In Every Call

5 Key Sales Questions To Ask In Every Call

In the world of sales, there’s a common misconception that the best salespeople are the smoothest talkers, reminiscent of
3 min read
Sep 12
What your sales process says about your brand

What your sales process says about your brand

It’s the worst feeling ever… Sometimes I find a solution that I think will be perfect to solve my
4 min read
Sep 05
The Anatomy Of A Perfect Cold Email

The Anatomy Of A Perfect Cold Email

Love it or hate it, Cold Email can be effective. But most of us are terrible at creating interesting looking
5 min read
Aug 29
Avoiding The Success Trap

Avoiding The Success Trap

As I’ve scaled my business past the $1 million revenue milestone, it’s been easy to fall into conditioning
2 min read
Aug 22
The Great SEO Evolution: From Keywords to Entities

The Great SEO Evolution: From Keywords to Entities

Put your marketing hat on, today we’re talking about the biggest trend in SEO: Entities. If you’ve been
3 min read
Aug 16

Rebooting A Podcast

Podcasting is how this all began… The reason many of you are reading this isn’t because I’m “Twitter
3 min read