Aug 22
The Great SEO Evolution: From Keywords to Entities
Put your marketing hat on, today we’re talking about the biggest trend in SEO: Entities.
If you’ve been
3 min read
Hi, I'm Craig Hewitt
I'm a Founder, Podcaster, and Coach to high performing founders
Here I share my thoughts around running a successful business, and enjoying the journey we're all on.
Drop in your email below to get my frameworks for installing a scalable and repeatable sales framework for your business.
Latest
Aug 16
Rebooting A Podcast
Podcasting is how this all began…
The reason many of you are reading this isn’t because I’m “Twitter
3 min read
Aug 01
Conflicting Opinions
I’m sure you’ve heard it… “Opinions are like ___, everyone has one”.
And it’s so true. Especially when
3 min read
Jul 24
10 Sales Rules I Live By
At heart, I’m a sales guy.
It is my background before starting this life as an online entrepreneur. For
6 min read
Jul 18
Converting Attention
For a long time, I’ve been hesitant to really engage in social media and even post much publicly.
All
2 min read
Jul 04
The Teenage Years Of Business
Last month Castos turned 6 years old.
Compared to a lot of businesses, we’re still a baby. But then
2 min read
Jun 20
The Marketing Long Game
We recently planted our summer garden. And while I’m optimistic about a future with bountiful tomatoes, squash, and peppers,
2 min read
Jun 11
Recap: Castos 2023 Team Retreat
I’m sitting in the Athens airport heading home from our 2023 team retreat.
To be honest there are a
6 min read
Jun 06
Using Personality Tests To Drive Hiring Decisions
C’mon Craig, you’ve got to be kidding me. Personality tests are bogus, incomplete, and, at best, misleading.
And
2 min read
May 23
4 Reasons Why Your SaaS Needs A YouTube Channel
In today’s marketing landscape, every brand has the potential to be a media brand, and like podcasting, YouTube is
3 min read
May 16
Build Up, Then Branch Out
In some ways, it’s never been easier to start a thriving SaaS business.
But in others, it’s never
3 min read
May 09
Your Best Defense Against AI
An interesting thing is happening right now in online marketing circles.
While we’re all simultaneously thrilled at the prospect
2 min read