May 09
Your Best Defense Against AI
An interesting thing is happening right now in online marketing circles.
While we’re all simultaneously thrilled at the prospect
2 min read
Hi, I'm Craig Hewitt
I'm a Founder, Podcaster, and Coach to high performing founders
Here I share my thoughts around running a successful business, and enjoying the journey we're all on.
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Latest
May 02
Kaizen Your Week
I’ve been writing a lot about schedule and prioritization lately because it’s been so top of mind in
5 min read
Apr 25
Founders: Delegate, Don't Document
One of the biggest levers we can pull as founders is the leverage of our time.
The playbook is: build
3 min read
Apr 18
My Content Creation Process
I am not naturally a very organized person. It usually takes some kind of forcing function to get me to
7 min read
Apr 11
Build Vs. Buy Attention
One question that I argue with myself about often is the merit of building a personal audience.
I’ve talked
3 min read
Mar 14
The Founder Time Paradox
Time is money. Time is our only non-renewable resource. Value your time at $1000/hour.
I’ve heard it all,
5 min read
Feb 21
How Can We Test It?
When everything is unknown, all that’s left is the certainty that everything must be tested.
For a long time,
2 min read
Feb 14
The Case For Fractional Marketing Teams
It’s the dream hire of many new startups: That one “full stack marketer” who can magically sweep in, ‘do
5 min read
Feb 06
Less Is More
Every time, it’s exactly the same.
Whether it’s my previous work life in corporate America working for a
2 min read
Jan 09
Effective Meeting Cadence For Small, Remote Teams
Castos has always been, and always will be, a totally remote and distributed company. At one point we had team
4 min read
Jan 01
Time Management For Founders
The one thing none of us can get more of: TIME.
There are only 24 hours in a day, 168
2 min read
Nov 21
Things To Consider Before Raising Money For Your Startup
I don’t think there’s been a single larger change in the indie SaaS landscape since I started 7
5 min read