Craig Hewitt

Hi, I'm Craig Hewitt

I'm a Founder, Podcaster, and Coach to high performing founders

Here I share my thoughts around running a successful business, and enjoying the journey we're all on.

Drop in your email below to get my frameworks for installing a scalable and repeatable sales framework for your business.

Latest

Apr 18
My Content Creation Process

My Content Creation Process

I am not naturally a very organized person. It usually takes some kind of forcing function to get me to
7 min read
Apr 11

Build Vs. Buy Attention

One question that I argue with myself about often is the merit of building a personal audience. I’ve talked
3 min read
Mar 14

The Founder Time Paradox

Time is money. Time is our only non-renewable resource. Value your time at $1000/hour. I’ve heard it all,
5 min read
Feb 21

How Can We Test It?

When everything is unknown, all that’s left is the certainty that everything must be tested. For a long time,
2 min read
Feb 14

The Case For Fractional Marketing Teams

It’s the dream hire of many new startups: That one “full stack marketer” who can magically sweep in, ‘do
5 min read
Feb 06

Less Is More

Every time, it’s exactly the same.  Whether it’s my previous work life in corporate America working for a
2 min read
Jan 09

Effective Meeting Cadence For Small, Remote Teams

Castos has always been, and always will be, a totally remote and distributed company. At one point we had team
4 min read
Jan 01

Time Management For Founders

The one thing none of us can get more of: TIME. There are only 24 hours in a day, 168
2 min read
Nov 21

Things To Consider Before Raising Money For Your Startup

I don’t think there’s been a single larger change in the indie SaaS landscape since I started 7
5 min read
Oct 17

Strong Body, Strong Mind

I know you thought this was all about entrepreneurship, SaaS, and building a business. And it is. But these things
3 min read
Oct 06

Content Marketing 2.0: Beyond Blogging

When someone says “Content Marketing” what is the first thing that you think? For many of us, we think Blogging.
4 min read
Sep 29

The Hidden Benefits Of OKRs

Our team at Castos has been “doing OKRs” for 6 quarters now. In that time, our process has changed a
5 min read