Apr 11
Build Vs. Buy Attention
One question that I argue with myself about often is the merit of building a personal audience.
I’ve talked
3 min read
Hi, I'm Craig Hewitt
I'm a Founder, Podcaster, and Coach
Here I share my thoughts around running a successful business, and enjoying the journey we're all on.
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Latest
Mar 14
The Founder Time Paradox
Time is money. Time is our only non-renewable resource. Value your time at $1000/hour.
I’ve heard it all,
5 min read
Feb 21
How Can We Test It?
When everything is unknown, all that’s left is the certainty that everything must be tested.
For a long time,
2 min read
Feb 14
The Case For Fractional Marketing Teams
It’s the dream hire of many new startups: That one “full stack marketer” who can magically sweep in, ‘do
5 min read
Feb 06
Less Is More
Every time, it’s exactly the same.
Whether it’s my previous work life in corporate America working for a
2 min read
Jan 09
Effective Meeting Cadence For Small, Remote Teams
Castos has always been, and always will be, a totally remote and distributed company. At one point we had team
4 min read
Jan 01
Time Management For Founders
The one thing none of us can get more of: TIME.
There are only 24 hours in a day, 168
2 min read
Nov 21
Things To Consider Before Raising Money For Your Startup
I don’t think there’s been a single larger change in the indie SaaS landscape since I started 7
5 min read
Oct 17
Strong Body, Strong Mind
I know you thought this was all about entrepreneurship, SaaS, and building a business.
And it is. But these things
3 min read
Oct 06
Content Marketing 2.0: Beyond Blogging
When someone says “Content Marketing” what is the first thing that you think?
For many of us, we think Blogging.
4 min read
Sep 29
The Hidden Benefits Of OKRs
Our team at Castos has been “doing OKRs” for 6 quarters now.
In that time, our process has changed a
5 min read
Sep 25
Marketing or Sales Driven
I was at SaaStock in Dublin a few years ago and attended three talks in a row from prominent SaaS
2 min read
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