Oct 06
Content Marketing 2.0: Beyond Blogging
When someone says “Content Marketing” what is the first thing that you think?
For many of us, we think Blogging.
4 min read
Hi, I'm Craig Hewitt
I'm a Founder, Podcaster, and Coach to high performing founders
Here I share my thoughts around running a successful business, and enjoying the journey we're all on.
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Latest
Sep 29
The Hidden Benefits Of OKRs
Our team at Castos has been “doing OKRs” for 6 quarters now.
In that time, our process has changed a
5 min read
Sep 25
Marketing or Sales Driven
I was at SaaStock in Dublin a few years ago and attended three talks in a row from prominent SaaS
2 min read
Mar 25
Implementing the EOS in a remote SaaS team
Ever since reading Traction by Gino Wickman I’ve been a sort of evangelist for the book and the Entrepreneurial
4 min read
May 21
Castos joins TinySeed
I’m excited to announce that Castos is joining 10 other awesome startups in the inaugural round of companies in
3 min read
Apr 21
Creating a SaaS Marketing Plan from Scratch
There is without a doubt no harder thing to do in business than to start an effective marketing plan. Especially
4 min read
Apr 11
What we can learn from the best SaaS Homepage Designs in 2019
As a bootstrapped founder there are lots of things that we do every day that are usually outside of our
5 min read
Mar 24
How We Work: A Calmer, More Thoughtful Development Practice
We have been ‘experimenting’ with the way we organize development at Castos for the past year or so. By ‘experimenting’
7 min read
Mar 06
Startup Marketing Framework - How to Get Started Selling Your SaaS
A lot has been written about how to go from zero to one with startup marketing, but unfortunately much of
3 min read
Feb 05
Acquiring a SaaS app with ZERO paying customers
The last week and a half have been pretty eventful here. Not only has it been “business as normal”, but
4 min read
Sep 11
Building a Paid Acquisition Campaign from Scratch: Part I - Designing the Campaign
This is the first in a series of blog posts where I’m going to be walking through a real
9 min read
May 14
Customer Development Essentials: Part 1 - Audience Surveys
There was a recent series of blog posts by Hiten Shah about doing a customer discovery survey the right way.
4 min read