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Craig Hewitt

Hi, I'm Craig Hewitt

I'm a Founder, Podcaster, and Coach

Here I share my thoughts around running a successful business, and enjoying the journey we're all on.

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Latest

Feb 06

Mastering the Art of Upselling and Cross-Selling in SaaS

Intro As a SaaS founder, understanding the importance of upselling SaaS and cross-selling as key revenue strategies can be instrumental
7 min read
Feb 05
Keystone Content System

Keystone Content System

Focus on one channel until you master it (I'm telling myself)
2 min read
Oct 13
Overcoming Sales Objections

Overcoming Sales Objections

Knowing how to overcome objections is essential to close more deals. Let's cover the most common ones you'll face.
2 min read
May 28
Buying The Future

Buying The Future

Having the right help on your side as a founder can be transformative in your journey.
5 min read
May 19
A Solo Founder's Guide to SaaS Lead Generation

A Solo Founder's Guide to SaaS Lead Generation

As a solo founder running a SaaS business, I know firsthand how challenging it can be to juggle all the
6 min read
May 14
Taming the Endless Feature Requests with R.I.C.E. Scoring

Taming the Endless Feature Requests with R.I.C.E. Scoring

As a founder, you’re constantly juggling a million things – keeping customers happy, managing the team, running sales & marketing,
3 min read
May 07
A Founder's Guide To Conferences

A Founder's Guide To Conferences

You know that feeling when you come back from a conference completely energized? You’ve got a pocket full of
3 min read
May 04
The New ABCs Of Sales

The New ABCs Of Sales

Something I often see with founders who are newer to sales is that they approach a sales call with only
3 min read
Apr 16
3 Common Founder Issues

3 Common Founder Issues

I somewhat randomly tweeted this on Wednesday of this week: And got a LOT of interest and response. 5 booked
4 min read
Apr 09
Engineering As Marketing

Engineering As Marketing

For the longest time I have been a staunch believer that Content Marketing is one of the best ways to
4 min read
Apr 01
Periodization In Startups

Periodization In Startups

Don’t know if you knew this, but I used to be pretty into endurance sports. I’ve run 3
5 min read
Mar 25
Active vs. Passive Marketing

Active vs. Passive Marketing

As founders, we all have our preferred way to grow a business. It’s the old saying: When you’re
4 min read
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Popular Topics

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selling (2)
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