Apr 11
What we can learn from the best SaaS Homepage Designs in 2019
As a bootstrapped founder there are lots of things that we do every day that are usually outside of our
5 min read
Craig Hewitt
Founder and CEO of Castos. Husband to a very wonderful wife, father to two amazing children, and in constant search for the extraordinary.
Mar 24
How We Work: A Calmer, More Thoughtful Development Practice
We have been ‘experimenting’ with the way we organize development at Castos for the past year or so. By ‘experimenting’
7 min read
Mar 06
Startup Marketing Framework - How to Get Started Selling Your SaaS
A lot has been written about how to go from zero to one with startup marketing, but unfortunately much of
3 min read
Feb 05
Acquiring a SaaS app with ZERO paying customers
The last week and a half have been pretty eventful here. Not only has it been “business as normal”, but
4 min read
Sep 11
Building a Paid Acquisition Campaign from Scratch: Part I - Designing the Campaign
This is the first in a series of blog posts where I’m going to be walking through a real
9 min read
May 14
Customer Development Essentials: Part 1 - Audience Surveys
There was a recent series of blog posts by Hiten Shah about doing a customer discovery survey the right way.
4 min read
May 08
Adding WordPress to an Existing Web App
There’s no doubt that WordPress is a fantastic tool for creating and managing your website’s content. I don’
3 min read
Apr 22
Is Metered Pricing the only thing better than Recurring Revenue?
There has been much written about the benefits for a business of a subscription recurring revenue model. Financial forecasting, revenue
4 min read
Dec 21
Adding Products to a Service Business
“Does it scale?” is the question I get All Of The Time from people asking about the viability of the
4 min read
Dec 11
Intrapreneurship - ReInventing Your Business from the Inside Out
Focus. It’s all about focus.
Think about the best businesses you know. What do they all have in common?
3 min read
Nov 04
How to Start a Side Project that will actually Help Your Business
It’s no surprise to anyone who’s been reading this blog or listening to my podcasts lately that I’
3 min read
Oct 21
What I Learned from The Tour Guides Outside of the Vatican about Serving Your Audience
The kids are on fall break this week and we decided to take a trip to Rome for part of
4 min read