Outbound at Scale

Help me define specific, filterable criteria for building my outbound prospect list.\n\nOur product: [what you sell]\nOur ICP: [who buys from you]\nAverage deal size: [typical contract value]\nBest customers (describe 3): [your best customers and why they're great]\n\nBased on this, create filterable criteria I can use in LinkedIn Sales Navigator or Apollo:\n1. Company size (employees and/or revenue range)\n2. Industry / vertical\n3. Job titles to target (primary and secondary)\n4. Geography\n5. Technology signals (tools they use that indicate fit)\n6. Trigger events (hiring, funding, expansion — signals they need us now)\n7. Negative filters (who to exclude)\n\nThen create a scoring rubric: for each criterion, assign a weight. A prospect that matches all criteria is a 100. What's the minimum score worth reaching out to?

I have a CSV of prospects I need to research and enrich for outbound outreach. The CSV is at [file path].\n\nFor each prospect, I need you to:\n\n1. Read the company name, contact name, and title from the CSV\n2. Research the company using any context available (I'll provide company descriptions or you can work from the company name and industry)\n3. Generate these enrichment fields:\n   - company_summary: 2-sentence description of what they do\n   - likely_pain_points: top 2 pain points based on their industry, size, and role\n   - personalization_angle: one specific thing about this company or person that makes our outreach relevant\n   - trigger_event: any recent event (hiring, funding, product launch) that creates urgency\n   - competitor_likely: what they're probably using today for [your product category]\n   - priority_score: 1-10 based on ICP fit\n\n4. Save the enriched data back to a new CSV at [output path]\n5. Flag any prospects that score below 5 — I'll review whether to include them\n\nOur product: [what you sell]\nOur ICP: [who you sell to]\nOur key differentiator: [what makes you different]

Using the enriched prospect data at [file path], generate a 3-email outreach sequence for each prospect.\n\nOUTREACH FRAMEWORK:\n\nEmail 1 (Day 1) — The Relevant Observation\n- Subject line: specific to their situation, not clickbait\n- Opening: reference something specific about their company or role (use the personalization_angle field)\n- Bridge: connect their situation to a problem we solve\n- Value: one specific result a similar company achieved\n- CTA: simple question, not a calendar link. 'Worth a 15-minute conversation?'\n- Length: under 100 words\n\nEmail 2 (Day 3) — The Proof Point\n- Subject line: re: [original subject]\n- Opening: don't reference the first email ('Just following up' is banned)\n- Body: share a specific case study or data point relevant to their industry\n- CTA: same ask, different angle\n- Length: under 80 words\n\nEmail 3 (Day 7) — The Breakup\n- Subject line: short, direct\n- Body: acknowledge their busy schedule, offer one final piece of value (a relevant resource), and make it easy to say 'not now' vs. ghost\n- Length: under 60 words\n\nRULES:\n- No 'I hope this finds you well'\n- No 'I'd love to'\n- No 'game-changer' or 'revolutionary'\n- No fake urgency\n- Write like a human who knows their stuff, not a sales robot\n- Each email must be genuinely different — not the same pitch reworded\n\nSave the output as a CSV with columns: prospect_name, prospect_email, email_number, subject, body, send_date\n\nOur product: [what you sell]\nOur voice: [how you sound — direct, casual, formal, etc.]

Take the outreach sequences CSV at [file path] and format it for import into [outreach tool].\n\nThe tool needs:\n- [List the specific format requirements for your tool]\n\nAlso:\n1. Stagger send times so no two emails from our domain go out within 3 minutes of each other\n2. Set send windows to [time range] in the prospect's timezone\n3. Add a [delay] between each step in the sequence\n4. Tag each prospect with their priority score for easy filtering\n\nSave the formatted file to [output path].

Here are the responses from our outbound campaign. Categorize each one and draft an appropriate reply.\n\n[Paste responses here, or point to a file/export]\n\nCategories:\n1. INTERESTED — they want to learn more. Draft: enthusiastic but not pushy reply with a specific time suggestion\n2. QUESTION — they have a question before committing. Draft: direct answer + pivot to a conversation\n3. OBJECTION — they raised a concern. Draft: acknowledge + reframe using our objection playbook\n4. NOT NOW — timing isn't right. Draft: respectful reply, offer to follow up in [timeframe], add to nurture\n5. WRONG PERSON — they're not the right contact. Draft: thank them and ask for a referral to the right person\n6. UNSUBSCRIBE — they want off the list. Draft: immediate confirmation, mark for removal\n7. OUT OF OFFICE — auto-reply. Note: adjust sequence timing for their return date\n\nFor each response:\n- Category\n- Draft reply (under 75 words for all categories)\n- Priority: respond now, respond today, can wait\n- CRM note: one sentence to log

Create a personalized landing page for [prospect name] at [company]. This page will be linked in our outreach email.\n\nPROSPECT CONTEXT:\n- Company: [what they do]\n- Their likely pain: [primary pain point]\n- Their industry: [industry]\n- Relevant case study: [which customer story to feature]\n\nThe page should include:\n1. Headline: speak directly to their pain point (use their company name)\n2. A 3-sentence description of how we solve this for companies like theirs\n3. One relevant case study with specific numbers\n4. A short video embed placeholder (I'll add the URL later)\n5. Three bullet points: what makes us different for [their industry]\n6. A single CTA button: 'See How [Company] Can [Outcome]' → links to my calendar\n\nGenerate this as a clean HTML file I can host. Use a minimal, professional design — dark background, clean typography. No heavy frameworks.\n\nSave to [output path].

I want to build an outbound pipeline for the next 2 weeks. Here's my plan:\n\n1. Start with the prospect list at ~/Desktop/raw-prospects.csv (exported from LinkedIn Sales Navigator)\n2. Research and enrich each prospect — add company summary, pain points, personalization angle, and priority score\n3. Generate a 3-email sequence for each prospect using our outreach framework (I'll paste the framework)\n4. Format the sequences for import into Instantly.ai\n5. For the top 10 prospects (highest priority score), generate personalized landing pages\n6. Create a tracking spreadsheet so I can monitor responses\n\nLet's start with step 1. Read the CSV and show me a summary of what we're working with — total prospects, distribution by industry, and any data quality issues.

Here are the results from our first outbound campaign. Analyze performance and recommend optimizations.\n\n[Paste or point to your campaign metrics — open rates, reply rates, meeting rates by sequence step, by industry, by title, etc.]\n\nI want to know:\n1. Which personalization angles got the best response rates?\n2. Which email in the sequence (1, 2, or 3) drove the most meetings?\n3. Are there patterns by industry, company size, or title?\n4. Which subject lines outperformed and why?\n5. Where is the funnel leaking — opens but no replies? Replies but no meetings?\n6. Based on this data, rewrite the three weakest-performing emails\n7. Recommend changes to our targeting criteria based on who actually responded