The Founder's Trap: Are You Stuck In It?
You started your business for freedom, but now you're working harder than ever. Every decision, problem, and fire lands on your desk.
Weak Positioning
Nobody in your target market knows you exist because you don't really stand for anything in particular.
Inconsistent Pipeline
Feast or Famine, and when it's Feast you don't know why. Because you haven't build a scalable lead channel.
It's All In Your Head
You know how you want the business to run, but haven't documented and delegated things properly.
No Core Message
Every brand needs a soapbox to stand on, and an enemy to rail against. Who is yours?
Lack Of Sales Process
Your sales process feels like unfolding a lawn chair at the beach. Awkward, painful, and embarrassing.
Unclear Scoreboard & Metrics
What gets measured gets improved. Without a clear set of KPIs there's no hope of improving your business.
Conversion Content System
You have to give leads a way to take that next step with you and your business.
Elevate Your Team
You are still an order giver, instead of a Transformational Leader who elevates your team members, daily.
Stay stuck in the same revenue band, doing the same things
Change is hard, that's probably why you've resisted it. You know that you need to make fundamental shifts in your business, your leadership style, and your finances.
But doing that means real change, and some real pain.
It may be easier to just keep doing what you've always done, and get the same result you've been getting…
After a first in-depth discussion he helped reframing problems in my SaaS into goals with actionable steps. Craig knows Saas and sales, and has the experience to back it up. I wholeheartedly recommend to work with Craig.
Mark Hoffman
Founder | Phase Locked
or..
Imagine there is a better way to run your company
If you take an intentional, first principles approach to building a brand that stands out, to create a sales team that converts opportunities while you sleep, and a team that runs the business without you, then you've really got an asset on your hands.
Doing this will take a mindset shift in how you spend time working on yourself and your business.
But doing this will also let you realize your dream of actually being a CEO, not just an overpaid employee in your company.
Craig has been a game changer for our GTM. His self-disclosure and personal experiences as an operator have been invaluable to our team as we’ve launched and started to get customers. Most impressive of all, Craig gives without asking and is a joy to work with. Couldn’t recommend a better sales coach.
Jonah Salita
Founder | Diall
The 4 Key Elements Of The Program
There are 4 things that make this program create real, lasting change for you as a CEO and for your business.
01
Weekly Masterclasses
Realtime, each Tuesday I teach one of the core concepts of creating a thriving business. These live masterclasses are 90 minutes in length and highly interactive.
02
Weekly Coaching & Mentoring
Each Thursday I hold open office hours to talk through implementing one of the frameworks or lessons from the program. This is your chance to ask questions of me, and get support from other CEOs in the group, in real time.
03
Access To Frameworks & Systems
This isn't just theory, it's giving you all the tools to implement this in your business. From sales to marketing to hiring to scorecards & KPIs, I give you the entire playbook for a profitable, thriving business.
04
Community Of CEOs
The best part of the program are the other incredible CEOs and Founders that you'll meet. Network, learn from each other, and pass along what's working to your peers. Together we all create better businesses, and better lives for ourselves.
See If You're A Good Fit
I only work with founders and CEOs who are ready to invest the time, energy, and passion into improving themselves, and their business. So, are you:
Have Traction & Product-Market Fit
You have something to sell, and you're starting to sell it. But just want more. You know that the market loves your solution, and now need to scale.
You've Been Doing It All
I know how it is, I've been there. But now I run a 7-figure ARR SaaS business in less than 10 hours a week. I know how to build the team, systems, and processes to allow the business to run without me.
Are Coachable & Ready To Learn
There's nothing more painful than knowing the best thing for a founder or CEO, and seeing them resist it. To change yourself and your business you have to be open to new suggestions, to taking feedback and implementing it.
Have An Abundance Mindset
You know that there is all the money and opportunity in the world, out there just waiting for you to execute on it. You know that with the right products & services, the right team, and the right systems you can be the leader your company deserves, and can build the company of your dreams.
Become The CEO Your Business Deserves
Be more profitable, have more time to focus on your zone of genius, and start to love your business again. In just 8 weeks.