AI moves faster than any CEO can track. I do the tracking so you can do the leading.
I spend 30+ hours a week immersed in AI so you get the signal without the noise — what matters for your business, what to ignore, and what to do next.
Last week it was a new Claude model. The week before, another OpenAI release. Next week, something else entirely. There's a major AI development every single week — and each one could change how your business should operate.
You don't have time to track all of it. But the cost of NOT keeping up is brutal: buying the wrong tools, wasting months on the wrong implementation, watching competitors move faster because they had better information.
You don't need more AI content. You need a filter — someone who tracks everything, translates it into plain business terms, and tells you: “This update means your team can save 15 hours a week. Here's exactly how.”
A strategic advisor, not another AI tool recommendation.
You don't need someone to teach you ChatGPT. You need someone who filters the daily AI firehose and translates it into decisions you can act on this week.
What this is
- Your AI filter — I track every major development and translate it into what it means for your business, your team, and your bottom line
- A strategic thought partner who’s actively running a $1.5M SaaS business AND deeply embedded in AI
- Custom guidance on how AI changes your role, team, operations, and competitive position
- Implementation roadmaps specific to your business — not generic advice
- Direct access to someone who makes these same decisions every day
What this isn't
- Technical AI consulting — I’m not building your chatbot
- Generic business coaching — no mindset work, no accountability calls
- A course or group program — this is 1:1 strategic advisory
This is for you if:
- You’re a founder or CEO at $1M+ revenue
- You run a business with a team — SaaS, services, media, e-commerce, or any company where AI is reshaping how work gets done
- You know AI matters but can’t spend your days keeping up with what’s changing and what it means for you
- You’re making decisions about team structure, hiring, and operations in the AI era
- You want a practitioner, not a theorist
What's included
Strategy Calls
2x 60-minute calls per month, recorded for your reference
Async Access
Slack or Voxer between calls — 24-48 hour response time
AI Roadmap
Custom implementation roadmap built in your first 30 days
Strategy Reviews
On-demand review of plans, decisions, and org changes
AI Briefings
Regular updates on what’s changing in AI and what it actually means for your business — signal, not noise
Direct Access
You have my direct line. No assistants, no gatekeepers.
What a typical month looks like
Strategy call — review progress, address challenges, set priorities
AI briefing + async — what changed in AI this period, what it means for you, plus async Q&A
Strategy call — deep dive on a specific initiative or decision
Wrap-up — action items confirmed, next month’s focus set
Why me
Still in the arena
I run Castos, a $1.5M ARR SaaS business. I’m not coaching from past exits or theoretical frameworks — I’m making the same decisions you are, in real time.
At your scale
Not $100M advice applied to your $3M business. I understand the constraints, the small teams, the wearing-multiple-hats reality.
Your full-time AI filter
I spend 30+ hours a week tracking, testing, and publishing on AI — 3–4 YouTube videos a week, daily research, constant experimentation. That work IS the product. You get the output of all of it, translated for your business.
How it works
Apply
Takes 2 minutes. Helps me understand your situation and determine fit.
Discovery call
30 minutes. I’ll be direct about whether this is the right fit.
Proposal
If there’s mutual fit, I’ll send scope, pricing, and start date.
Kickoff
90-minute deep dive to map your current state and build your roadmap.
3-month minimum commitment
Exact rate depends on your company's complexity and scope. We'll figure out the right number on the discovery call. For context — one wrong AI tool purchase or wasted implementation easily costs more than a full year of advisory.
I take on 5–7 advisory clients maximum. If you're reading this, there's likely a spot open. That won't always be the case.
Frequently asked questions
Coaching is broad — mindset, accountability, general strategy. This is specific: how does AI change your business, your role, and your competitive position? I bring AI fluency most coaches don’t have, and founder experience most AI consultants don’t have.
Consultants implement tools. I advise strategically. I help you figure out WHAT to do and WHY. You or your team handles the HOW, with my guidance.
That’s my job — literally. I spend 30+ hours a week immersed in AI: testing tools, reading research, talking to other founders, and publishing 3–4 videos a week. You’re hiring me to do the keeping-up so you can focus on running your company.
You don’t need to be. I translate AI capabilities into business strategy. You understand your business — I handle the AI translation.
2 strategy calls per month plus async access. Most clients use 2–3 hours of my time per week. You’re not buying hours — you’re buying access and expertise.
Month 1 is assessment and roadmap. Month 2 is implementation. Month 3 is when you see real results. Shorter engagements don’t serve you well.
AI won't slow down. The question is whether you have someone helping you keep up.
Apply Now(opens in new tab)Takes 2 minutes. I review every application personally and respond within 48 hours.