Brand Voice as a System

I'm pasting [X] pieces of content that represent my brand voice at its best. These include [types of content — blog posts, emails, social posts, etc.].\n\nAnalyze my brand voice across these dimensions:\n\n**Tone Spectrum** — Rate each on a 1-5 scale with specific evidence:\n- Formal ←→ Casual\n- Serious ←→ Playful\n- Authoritative ←→ Collaborative\n- Technical ←→ Accessible\n- Restrained ←→ Enthusiastic\n\n**Structural Patterns:**\n- Average sentence length\n- Average paragraph length\n- Use of fragments vs. complete sentences\n- How I open pieces (pattern recognition)\n- How I close pieces\n- Transitional phrases and connectors\n\n**Vocabulary:**\n- Words and phrases I use frequently\n- Words and phrases I clearly avoid\n- Industry jargon: do I use it, define it, or avoid it?\n- Contractions: always, sometimes, or never?\n\n**Distinctive Habits:**\n- Rhetorical devices (questions, lists, em dashes, parentheticals, etc.)\n- Use of humor (type, frequency)\n- How I handle disagreement or contrarian takes\n- How I reference data (formal citations vs. casual references)\n- Personal storytelling patterns\n\nBe extremely specific. Generic observations like 'conversational tone' aren't useful. I need observations like 'Uses sentence fragments for emphasis, especially after making a bold claim — e.g., [example from my writing].'\n\n[Paste 8-12 writing samples]

Based on your analysis of my writing, create a comprehensive Brand Voice Guide formatted for use as Claude Project instructions. This guide should enable any Claude conversation to produce content that matches my voice.\n\nStructure:\n\n1. **Voice Summary** (2-3 sentences) — The essence of how we sound\n\n2. **Tone Parameters** — Specific settings Claude should use:\n   - Primary tone: [what]\n   - Secondary tone: [what]\n   - Tone to avoid: [what]\n   - When to adjust: [situations where tone shifts — e.g., support emails vs. blog posts]\n\n3. **Language Rules:**\n   - DO use: [specific words, phrases, constructions]\n   - DON'T use: [specific words, phrases, constructions]\n   - Jargon policy: [when to use industry terms, when to explain]\n   - Contractions: [yes/no/when]\n   - Sentence length target: [range]\n   - Paragraph length target: [range]\n\n4. **Structural Templates:**\n   - Blog post structure: [pattern]\n   - Newsletter structure: [pattern]\n   - Social post structure: [pattern]\n   - Email structure: [pattern]\n\n5. **Examples** — For each content type, include one 'this is right' example and one 'this is wrong' example with explanation\n\n6. **Decision Rules** — For edge cases:\n   - When in doubt about formality: [do this]\n   - When handling sensitive topics: [do this]\n   - When writing about competitors: [do this]\n   - When the topic is outside our expertise: [do this]\n\nFormat this as a clean document I can paste directly into Claude Project instructions.

Using my core brand voice guide as the foundation, create channel-specific adaptations for each platform we use:\n\n1. **Blog posts** — How does the voice adapt for long-form? (Tone, complexity, personal stories?)\n2. **Newsletter** — How is this more personal than the blog? (What gets added? What gets removed?)\n3. **LinkedIn** — How does the voice work in 200-word posts? (What stays, what changes?)\n4. **X/Twitter** — How does the voice compress into 280 characters? (What's the essence?)\n5. **Customer support emails** — How does the voice adapt for problem-solving? (Empathy levels, formality?)\n6. **Sales emails** — How does the voice adapt for prospecting? (Confidence without arrogance?)\n7. **Internal comms** — How does the voice adapt for team communication? (More casual? More direct?)\n\nFor each channel: describe the adaptation in 2-3 sentences, give one example of how the same idea would be expressed on this channel vs. the blog.\n\nCore voice guide:\n[Paste or reference your voice guide]

Review this piece against our brand voice guide:\n\n[Paste content]\n\nVoice guide: [paste or reference from Project]\n\nScore each dimension 1-5:\n- Tone match\n- Vocabulary match\n- Structural match\n- Overall 'does this sound like us?'\n\nFor any score below 4:\n- Quote the specific section that's off\n- Explain what's wrong\n- Rewrite it to match our voice\n\nIf the overall score is 4+, just confirm it's on-voice and flag any minor adjustments.

I'm onboarding a new [writer/contractor/team member] who will be creating content for our brand. Using our voice guide, create:\n\n1. **Quick-start reference** — The 5 most important voice rules they need to follow (one page max)\n2. **Common mistakes** — 5 things new writers typically get wrong about our voice, with before/after examples\n3. **Writing exercise** — 3 short prompts they can practice with, plus what 'good' looks like for each\n4. **Self-check rubric** — A 5-question checklist they can run on their own writing before submitting\n\nVoice guide:\n[Paste or reference your voice guide]

I manage content for [X] brands. Each needs a distinct voice. Help me differentiate them clearly so Claude doesn't blur them together.\n\nBrands:\n1. [Brand 1] — [one sentence description, audience]\n2. [Brand 2] — [one sentence description, audience]\n3. [Brand 3] — [one sentence description, audience]\n\nFor each brand, define:\n- Voice in 3 adjectives\n- One sentence that captures the voice perfectly\n- A 'this brand would say / this brand would never say' comparison\n- One example paragraph on the same topic (so I can see the differences)\n\nThen create a comparison matrix showing how each brand handles: humor, formality, jargon, storytelling, and calls to action.

Here are 10 pieces of content we published this quarter:\n\n[Paste content or links]\n\nCurrent voice guide:\n[Paste or reference voice guide]\n\nAudit:\n1. How consistent is our voice across these pieces? (Rate 1-5 with evidence)\n2. Has our voice naturally evolved? (Any new patterns emerging?)\n3. Where are we drifting from our guide? (Specific examples)\n4. Should the guide be updated to reflect intentional evolution?\n5. Which piece best represents our voice right now? (Use this as the new benchmark)\n\nRecommend any updates to the voice guide based on this audit.