Campaign Brief to Multi-Channel Copy

Create a detailed campaign brief for [campaign name].\n\n**Campaign Overview:**\n- Product/offer: [what we're promoting]\n- Campaign goal: [primary metric we're optimizing for]\n- Target audience: [who, specifically]\n- Campaign timeline: [start date to end date]\n- Budget: [total budget and allocation by channel]\n\n**Messaging Framework:**\n1. Core message (one sentence — if the audience remembers nothing else, they remember this)\n2. Supporting messages (3 max — proof points that support the core message)\n3. Key differentiator (why us over the alternative, including doing nothing)\n4. Objection handling (top 3 objections and how we address each)\n5. Tone and voice (how this campaign should sound)\n\n**Channel Plan:**\nFor each channel we're using, define:\n- Role of the channel (awareness / consideration / conversion)\n- Content format and cadence\n- Specific CTA for that channel\n- Success metric\n\nChannels: [list channels]\n\n**Constraints:**\n- Must include: [required elements — brand guidelines, legal disclaimers, etc.]\n- Must avoid: [off-limits topics, competitor mentions, etc.]

Using the campaign brief above, write landing page copy for [landing page goal].\n\nStructure:\n1. **Hero section** — Headline (under 10 words), subheadline (one sentence), CTA button text\n2. **Problem section** — 3 pain points the audience recognizes immediately\n3. **Solution section** — What the product does, framed as pain relief (not feature list)\n4. **Social proof** — Placeholder for testimonials + suggested proof points to feature\n5. **How it works** — 3-step process (keep it dead simple)\n6. **Objection handling** — Address top 3 concerns inline\n7. **Final CTA** — Restate the value prop, CTA button, urgency element if applicable\n\nWrite for scanners. Short paragraphs. Bold key phrases. Every section should be independently skimmable.

Using the campaign brief, write a [X]-email sequence for [audience segment]. Spacing: [frequency].\n\nFor each email:\n- Subject line (and one A/B alternative)\n- Preview text\n- Body copy (under 150 words)\n- CTA (single, clear action)\n- P.S. line (optional — use only if it adds value)\n\nSequence arc:\n- Email 1: Problem awareness (why this matters now)\n- Email 2: Solution introduction (what we built and why)\n- Email 3: Social proof (who's using it, what results)\n- Email 4: Objection handling (address the top concern)\n- Email 5: Final push (deadline, scarcity, or direct ask)\n\nTone: match the campaign brief. No hype. No 'Hey [First Name]!' openers.

Using the campaign brief, create social media content for [platform].\n\nGenerate:\n- [X] organic posts (varied formats: insight, story, data point, hot take, question)\n- [Y] ad copy variations (for paid promotion)\n\nFor each organic post:\n- Hook (first line that stops the scroll)\n- Body (platform-appropriate length)\n- CTA (comment, share, click)\n- Suggested visual or media type\n\nFor each ad variation:\n- Primary text\n- Headline\n- Description\n- CTA button text\n- Target audience note (who should see this variation)\n\nAll content must reinforce the campaign's core message without sounding repetitive.

Using the campaign brief, outline [X] blog posts that support the campaign. These should drive organic traffic and nurture prospects who aren't ready to convert yet.\n\nFor each post:\n1. Title (SEO-optimized, specific)\n2. Target keyword\n3. Angle (what makes this post different from the 50 others on this topic)\n4. Outline (5-7 sections with 1-2 sentence descriptions)\n5. Internal linking opportunity (which campaign asset does this post link to)\n6. CTA (how does this post feed into the campaign funnel)\n\nMix of content types: one how-to, one comparison, one thought leadership, one data-driven.

Here are all the assets for our campaign:\n\n[Paste landing page, emails, social posts, ad copy]\n\nAudit for consistency against the campaign brief:\n\n1. **Message alignment** — Does every asset reinforce the core message? Flag any that drift.\n2. **Tone consistency** — Do all assets sound like the same brand? Flag outliers.\n3. **CTA coherence** — Do the CTAs guide the audience through a logical journey, or do they compete with each other?\n4. **Objection coverage** — Are all top objections addressed across the full campaign (not necessarily in every asset)?\n5. **Gap analysis** — Is anything missing? Any stage of the buyer journey not covered?\n\nGive me a red/yellow/green rating for each area with specific fixes for anything that's not green.

Here are the results from the first [X] days of our campaign:\n\n[Paste metrics: open rates, click rates, conversion rates, engagement by channel]\n\nOriginal brief: [paste or reference brief]\n\nAnalyze:\n1. Which messages resonated? Which fell flat? (Based on engagement data)\n2. Which channel is outperforming? Which is underperforming?\n3. Suggest 3 specific optimizations:\n   - One copy change (subject lines, headlines, or hooks that could improve)\n   - One audience/targeting adjustment\n   - One structural change (sequence timing, CTA placement, channel mix)\n\nFor each optimization, draft the revised asset so I can implement immediately.