Podcasting for Businesses

Have you noticed an upswell of podcasts focused on one particular aspect of a company’s business?

Hubspot

Product Hunt

Baremetrics

Double Your Freelancing

Unbounce

Niche Pursuits

Copyblogger’s Rainmaker.fm series 

These are all the elite content creators in their industry who are quickly realizing that it’s not enough just to have an email list, write blog posts, and be on social media. All of the big players are podcasting now too.

There are several different angles we can take to create a podcast to further our business.  These may include:

• Brand recognition
• Audience building
• Lead generation
• Social proof
• Monetization of existing products
• Directly via Sponsorships

No matter which motivation you may have for creating a podcast to add to your inbound marketing efforts this much is clear:  to keep up with the leaders in your space who are utilizing every tool available, you need to start podcasting TODAY.

If you’re interested in a turnkey podcasting solution to take all of the technical questions and mundane work off your hands I just happen to run a company that does just that.  PodcastMotor is a full service podcast editing, production, and publishing service that takes your podcast from A to Z.  Every step along the way we have professionals handling audio engineering, copywriters crafting engaging show notes, and a team of schedulers getting your show out the door on time, every time.

There is no doubt that 2015 will go down as the year that podcasting went mainstream in small to medium sized business, particularly in the technology heavy spaces.  If your customers are hanging out in this realm and you’re not reaching them via podcasting then the time to start is NOW.

Wrap Up

If there’s any way I can help please just let me know.  I’ve worked with over a dozen podcasters at this point and have seen it done every way possible.  Seeing that much really gives a unique perspective.  They key to being successful in podcasting is getting started.  It may be daunting to pick up the microphone at first, but do it a couple of times consistently and your “stage fright” will go away quickly.

Until next time, go make your future happen!