ESSAYS

Since 2015

Buying The Future

A Solo Founder's Guide to SaaS Lead Generation

Taming the Endless Feature Requests with R.I.C.E. Scoring

A Founder's Guide To Conferences

The New ABCs Of Sales

3 Common Founder Issues

Engineering As Marketing

Periodization In Startups

Active vs. Passive Marketing

The MOCK Framework

Certainty and Uncertainty

Cheaper Than A CoFounder

The Ultimate SaaS Sales Script: Boost Your Conversions and Close More Deals

The Rule of 40: A Comprehensive Guide to SaaS Value

5 Key Sales Questions To Ask In Every Call

What your sales process says about your brand

The Anatomy Of A Perfect Cold Email

Avoiding The Success Trap

The Great SEO Evolution: From Keywords to Entities

Rebooting A Podcast

Conflicting Opinions

10 Sales Rules I Live By

Converting Attention

The Teenage Years Of Business

The Marketing Long Game

Recap: Castos 2023 Team Retreat

Using Personality Tests To Drive Hiring Decisions

4 Reasons Why Your SaaS Needs A YouTube Channel

Build Up, Then Branch Out

Your Best Defense Against AI

Kaizen Your Week

Founders: Delegate, Don't Document

My Content Creation Process

Build Vs. Buy Attention

The Founder Time Paradox

How Can We Test It?

The Case For Fractional Marketing Teams

Less Is More

Effective Meeting Cadence For Small, Remote Teams

Time Management For Founders

Things To Consider Before Raising Money For Your Startup

Strong Body, Strong Mind

Content Marketing 2.0: Beyond Blogging

The Hidden Benefits Of OKRs

Marketing or Sales Driven

Implementing the EOS in a remote SaaS team

Castos joins TinySeed

Creating a SaaS Marketing Plan from Scratch

What we can learn from the best SaaS Homepage Designs in 2019

How We Work: A Calmer, More Thoughtful Development Practice

Startup Marketing Framework - How to Get Started Selling Your SaaS

Acquiring a SaaS app with ZERO paying customers

Building a Paid Acquisition Campaign from Scratch: Part I - Designing the Campaign

Customer Development Essentials: Part 1 - Audience Surveys

Adding WordPress to an Existing Web App

Is Metered Pricing the only thing better than Recurring Revenue?

Adding Products to a Service Business

Intrapreneurship - ReInventing Your Business from the Inside Out

How to Start a Side Project that will actually Help Your Business

What I Learned from The Tour Guides Outside of the Vatican about Serving Your Audience

Don't Be Scared, Do The Hard Things First

Rails vs Django vs Laravel: An analysis of web frameworks from a non-technical founder

Building Your Personal Brand

Looking into Marketing Analytics

Learning to Code

The Power of Systems (and why you probably don't have enough of them in your business)

Beginnings in Software Development as a NonTechnical Founder

Notes from the Road - Europe Edition

Sell Before You Build

Buying My First Website(s)!

Why Creating is So Difficult

List Building Project: Part II

List Building Project: Part I

Why You MUST Validate Your New Product Before Starting To Build It

My Decision to Hire a Full Time VA

The Power of Compounding

Is Continual Travel Possible with Kids

Reflecting on 35 Years

What 21 Days of Blogging has taught me

Content Strategy for Medium

Podcasting about Podcasting

Removing Barriers

Screwing The Bartender

Preparing for a large Outbound Email Campaign

How to Get a 50% Response Rate on your Cold Emails

Why is email so important?

The Fear of Going All In

Why Blog On Medium?

When you know it's time to outsource

The Business of Podcasting

A Tool I Need

Use The 'One Thumb Rule' For a Better Content Experience

Does Your Business Suck?

To Learn How to Sell: Watch Meet Joe Black

Reverse Engineering Your Future

My Choice For Outbound Sales Technology

The First 5 Places to Spend Money as a Startup Founder

The Reacharound

Podcasting for Businesses

Build a Comprehensive Marketing Plan for Your Productized Services Business

Founder's Log #1

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