Blog
Buying The Future
May 28, 2024
I am introducing you to take the necessary changes
Craig Hewitt
Founder & CEO
A Solo Founder's Guide to SaaS Lead Generation
May 19, 2024
This is a simple game task that i worked on
Taming the Endless Feature Requests with R.I.C.E. Scoring
May 14, 2024
A Founder's Guide To Conferences
May 7, 2024
The New ABCs Of Sales
May 4, 2024
3 Common Founder Issues
Apr 16, 2024
Engineering As Marketing
Apr 9, 2024
Periodization In Startups
Apr 1, 2024
Active vs. Passive Marketing
Mar 25, 2024
The MOCK Framework
Mar 18, 2024
Certainty and Uncertainty
Mar 2, 2024
Cheaper Than A CoFounder
Feb 24, 2024
The Ultimate SaaS Sales Script: Boost Your Conversions and Close More Deals
Jan 29, 2024
The Rule of 40: A Comprehensive Guide to SaaS Value
Jan 26, 2024
5 Key Sales Questions To Ask In Every Call
Jan 23, 2024
What your sales process says about your brand
Sep 12, 2023
The Anatomy Of A Perfect Cold Email
Sep 5, 2023
Avoiding The Success Trap
Aug 29, 2023
The Great SEO Evolution: From Keywords to Entities
Aug 22, 2023
Rebooting A Podcast
Aug 16, 2023
Conflicting Opinions
Aug 1, 2023
10 Sales Rules I Live By
Jul 24, 2023
Converting Attention
Jul 18, 2023
The Teenage Years Of Business
Jul 4, 2023
The Marketing Long Game
Jun 20, 2023
Recap: Castos 2023 Team Retreat
Jun 11, 2023
Using Personality Tests To Drive Hiring Decisions
Jun 6, 2023
4 Reasons Why Your SaaS Needs A YouTube Channel
May 23, 2023
Build Up, Then Branch Out
May 16, 2023
Your Best Defense Against AI
May 9, 2023
Kaizen Your Week
May 2, 2023
Founders: Delegate, Don't Document
Apr 25, 2023
My Content Creation Process
Apr 18, 2023
Build Vs. Buy Attention
Apr 11, 2023
The Founder Time Paradox
Mar 14, 2023
How Can We Test It?
Feb 21, 2023
The Case For Fractional Marketing Teams
Feb 14, 2023
Less Is More
Feb 6, 2023
Effective Meeting Cadence For Small, Remote Teams
Jan 9, 2023
Time Management For Founders
Jan 1, 2023
Things To Consider Before Raising Money For Your Startup
Nov 22, 2022
Strong Body, Strong Mind
Oct 17, 2022
Content Marketing 2.0: Beyond Blogging
Oct 6, 2022
The Hidden Benefits Of OKRs
Sep 29, 2022
Marketing or Sales Driven
Sep 25, 2022
Implementing the EOS in a remote SaaS team
Mar 25, 2020
Castos joins TinySeed
May 21, 2019
Creating a SaaS Marketing Plan from Scratch
Apr 21, 2019
What we can learn from the best SaaS Homepage Designs in 2019
Apr 12, 2019
How We Work: A Calmer, More Thoughtful Development Practice
Mar 25, 2018
Startup Marketing Framework - How to Get Started Selling Your SaaS
Mar 6, 2018
Acquiring a SaaS app with ZERO paying customers
Feb 6, 2018
Building a Paid Acquisition Campaign from Scratch: Part I - Designing the Campaign
Sep 12, 2017
Customer Development Essentials: Part 1 - Audience Surveys
May 14, 2017
Adding WordPress to an Existing Web App
May 8, 2017
Is Metered Pricing the only thing better than Recurring Revenue?
Apr 23, 2017
Adding Products to a Service Business
Dec 21, 2016
Intrapreneurship - ReInventing Your Business from the Inside Out
Dec 12, 2016
How to Start a Side Project that will actually Help Your Business
Nov 5, 2016
What I Learned from The Tour Guides Outside of the Vatican about Serving Your Audience
Oct 22, 2016
Don't Be Scared, Do The Hard Things First
Oct 15, 2016
Rails vs Django vs Laravel: An analysis of web frameworks from a non-technical founder
Oct 9, 2016
Building Your Personal Brand
Oct 1, 2016
Looking into Marketing Analytics
Sep 28, 2016
Learning to Code
Sep 12, 2016
The Power of Systems (and why you probably don't have enough of them in your business)
Sep 7, 2016
Beginnings in Software Development as a NonTechnical Founder
Jun 29, 2016
Notes from the Road - Europe Edition
Jun 6, 2016
Sell Before You Build
Feb 14, 2016
Buying My First Website(s)!
Dec 16, 2015
Why Creating is So Difficult
Nov 10, 2015
List Building Project: Part II
Nov 3, 2015
List Building Project: Part I
Oct 15, 2015
Why You MUST Validate Your New Product Before Starting To Build It
Oct 2, 2015
My Decision to Hire a Full Time VA
Jul 18, 2015
The Power of Compounding
Jun 13, 2015
Is Continual Travel Possible with Kids
May 29, 2015
Reflecting on 35 Years
May 28, 2015
What 21 Days of Blogging has taught me
May 27, 2015
Content Strategy for Medium
May 26, 2015
Podcasting about Podcasting
May 25, 2015
Removing Barriers
May 24, 2015
Screwing The Bartender
May 23, 2015
Preparing for a large Outbound Email Campaign
May 22, 2015
How to Get a 50% Response Rate on your Cold Emails
May 21, 2015
Why is email so important?
May 20, 2015
The Fear of Going All In
May 19, 2015
Why Blog On Medium?
May 18, 2015
When you know it's time to outsource
May 17, 2015
The Business of Podcasting
May 16, 2015
A Tool I Need
May 15, 2015
Use The "One Thumb Rule" For a Better Content Experience
May 14, 2015
Does Your Business Suck?
May 13, 2015
To Learn How to Sell: Watch Meet Joe Black
May 12, 2015
Reverse Engineering Your Future
May 11, 2015
My Choice For Outbound Sales Technology
May 10, 2015
The First 5 Places to Spend Money as a Startup Founder
May 9, 2015
The Reacharound
May 8, 2015
Podcasting for Businesses
May 7, 2015
Build a Comprehensive Marketing Plan for Your Productized Services Business
May 6, 2015
Founder's Log #1
Apr 16, 2015